The “Gonorrhea Alert” billboard campaign is a follow up and parallels AHF’s syphilis prevention and treatment billboard campaigns that have included “ Syphilis is Serious ” billboards which launched earlier this year and the “Syphilis Explosion” outdoor advertising campaign which first starting running in 2014.
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Last week in Los Angeles, it launched its “ Gonorrhea Alert ” billboard campaign, a nationwide effort to educate about a drug-resistant strain of the STD. Syphilis, up 20% to 13,605 cases-the highest number in California since 1987.ĪHF has been promoting sexual health and STD screening through its innovative public awareness and billboard campaigns for the past several years in response to the overall skyrocketing rates of STDs nationwide, particularly among young people and men-who-have-sex-with-men. Gonorrhea, up 16% in 2017 to 75,450 California cases, with 33% found among those under age 25 and Text on the image, placed directly over the side of the condom simply reads, “Lifesaver.”ĪHF’s choice of “Lifesaver” art and messaging for its Pride participations in Long Beach and nationwide underscores the urgent need for a return to promotion and use of condoms as an effective tool for HIV and STD prevention.Ģ017 STD Rates in California (from the recent CA Department of Health Provisional Data Report)Ĭhlamydia, up 9% in 2017 in California from 2016 (218,710 cases, and the highest number since reporting began in 1990) At the same time, the six bands of color on the condom also evoke or suggest a roll of equally iconic Lifesaver candies. The condom itself has six multi-colored bands echoing the iconic rainbow flag, a symbol used by LGBTQ communities for decades and an ever-present feature at Pride celebrations and parades around the globe. The “Lifesaver” artwork for AHF’s 2018 Pride season features a simple rendering of an unfurled condom (horizontal, with no human or body visible) placed on a colorful red background. MEDIA CONTACT: Ged Kenslea, AHF, 32 (m), year AHF is hailing condoms as a “Lifesaver” in the Pride artwork for our messaging, placards, posters and buses-all the more timely given the unfortunate explosion of STD rates in California and nationwide. NEWS DESKS: In light of the alarming new report on the explosion of STD rates in California (released Monday 5/14 by the CA Department of Health), consider getting a B-roll shot of AHF’s condom “ Lifesaver ” bus. Parade Step off begins at 10:30am (AHF contingent to arrive 9:30am) Jack Crabtree said that he had no historical data regarding lifeguard towers burning in recent memory.Next up for AHF-Long Beach (CA) Pride Parade:ĪHF condom “Lifesaver” contingent in the LONG BEACH PRIDE PARADE Last year, Los Angeles County’s Department of Beaches and Harbors noted that L.A/ County-operated beaches had seen a spate of illegal fires on its beaches, resulting in a fire-damaged tower of its own at Dockweiler Beach. “To whoever committed this act, we will rebuild it better and brighter,” he added. However, Garcia said on Twitter that he had “little doubt that this was an act of hate.”
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The tower, according to Long Beach Mayor Robert Garcia, does not have electricity or gas line connections, ruling out some potential causes of fire. The cause of the fire is still under investigation. “The tower served as a symbol of our strong support for the diversity within our ranks and the LGBTQ community who call Long Beach home,” LBFD Marine Safety Chief Gonzalo Medina said in a statement.
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